Who we are

From a job, to a purpose. From a company, to a movement.

Grasshopper Group is one home services company. Nine locations. One vision. A bold, unapologetic mission to prove the trades can transform lives.

Amanda with award winners on stage under the W at Camp Forward '26
Awards night · Camp Forward '26

We create opportunities that change lives and lead people to make great decisions.

Grasshopper Group is a leadership creation engine that happens to run home service companies. The trade is the vehicle. Leaders are the product.

The mission banner at Camp Forward '26
On the wall at Camp Forward '26
Young teammates in the audience at Camp Forward '26

For our people

Creating opportunities that change lives is the promise we make to the people who work here. A real career. A path up. A vision board on the wall that actually gets checked off. We cannot make anyone run with the ball. We can make sure it gets passed.

A Grasshopper van open and stocked in a customer's driveway

For your home

Leading people to make great decisions is what happens in the home. We inform. We educate. We lay out the options and the whole truth, then we step back. The customer makes their own great decision. That is why we send a best friend, not a closer.

Born in the trenches.

Grasshopper was born in the trenches. We started as a commercial HVAC shop in Clifton Park, New York, before Grasshopper had a name. We pivoted to residential and started over. Then COVID nearly shut the doors for good.

We had no choice. We went all in on a new brand and a new purpose. It was our last at bat, and we swung. We named it Grasshopper, because a grasshopper only moves forward, and we were determined to keep moving. Amanda August did not have a playbook. She built one, on a belief that refused to settle: people deserve more than a job. They deserve a future. A team. A chance to rise.

That shop became one of the fastest-growing home service brands in the country. Not luck. People. Culture. A standard that only moves forward.

Then it became something bigger. Founders in nine cities, each running the company they built, all running The Forward Way. The first women-led home service company of its kind. One company, many locations.

The Grasshopper team with the Grasshopper mascot in front of the mural
The Grasshopper team · Clifton Park, NY

How we got here.

Then
Amanda on stage at Camp Forward '26, telling the 2018 chapter

Built for commercial, rebuilt for homes.

A commercial HVAC shop in Clifton Park, NY, before Grasshopper had a name. We pivoted to residential and started over with nothing but a crew and a belief.

Last at bat
The Lead Forward chapter on screen at Camp Forward '26

COVID almost shut us down.

No safety net. No playbook. One swing left. We bet everything on a new brand and a new purpose, and we named it for the one thing that only moves forward.

Rebuilt
The room on its feet, cheering, at Camp Forward '26

On people first.

We stopped building a company and started building people. Better culture, better leadership, a real chance at a life the team never thought was possible. The shop that almost closed became one of the fastest-growing home service brands in the country.

2026
Amanda under the Forward summit screen, Camp Forward '26

A national movement.

Nine founders who kept their name and found their people. Over 230 teammates across eight states and DC. The Forward Way in every truck, Camp Forward every year, and a Monday Desk that reaches all of them. What started as a last at bat is now the new standard for the trades. And we are not done.

 ·

I did not start Grasshopper to build something big. I started it to keep the doors open, and then to keep them open for the people who walked through them.

Somewhere in that fight I figured out what I actually wanted to build. A place where the trades are the way up, not the fallback. Where a technician becomes a leader, and that leader raises the next one. That is the whole point of Grasshopper Group. Nine cities so far. We are not done.

Amanda AugustSenior Leader & Founder
The This is the movement banner at Camp Forward '26An award handed over at Camp Forward '26Young teammates in the audience at Camp Forward '26The whole company with hands up at Camp Forward '26Two teammates hugging on stage at the awardsA Grasshopper van open and stocked in a drivewayTwo location leaders at Camp Forward '26Amanda teaching under the W at Camp Forward '26
The movement banner · Camp Forward '26
01 / 08

To rehumanize the trades.

To make blue collar the new gold standard.

To raise up builders who become leaders, and leaders who multiply others.

To build companies that do more than cycle revenue. They change lives.

To lead with heart.

To operate with grit.

To scale with integrity.

To prove that you can come from the field and build an empire that lasts.

We lead from the front.

We build world-class systems without losing our soul.

We pioneer bold ideas and execute with discipline.

We champion people, on the job, in their homes, and in their lives.

We win together or we lose together.

People first. Not business stupid. Both, or it does not work.

This is the new standard. 

This is culture-first, people-powered, purpose-built growth. 

This is what it looks like when a movement takes shape and goes national. 

Forward Is A Way of Life®.

That is not a slogan. It is our reminder, to us, to our teams, and to our communities, to keep moving forward, even on the hard days.

Six values.
How we treat each other, in every location.

  1. 01We serve above and beyond, every time.
  2. 02We do what is right, even when right is hard.
  3. 03We commit every day to be a team player.
  4. 04We believe in the power of strong partnerships.
  5. 05We work hard and play hard.
  6. 06We choose growth.
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Award, Camp Forward '26
Values Awards · Camp Forward '26

Six beliefs.
One way.

What happens in a home, in order. Every location is taught and scored on the same six.

01

Arrived unassuming

02

Made a best friend

03

Asked before telling

04

Treated the home, never the symptom

05

Repair first, whole truth

06

Led, never pushed

One vision. Nine founders.
Led from the front.

Amanda August · Senior Leader & Founder
Amanda August
Senior Leader & Founder

Amanda built Grasshopper out of a company that nearly closed, and named it for the one thing a grasshopper cannot do: move backward. She leads every Grasshopper Group location from the Monday Desk, live, every week. It is where she pours her heart into every technician across the company, the passion, the vision, and the why behind The Forward Way, so it shows up in every home we serve. One vision, carried by Location Founders & Leaders in nine cities.

Built once, so every location gets it.

Most companies our size do not put a therapist on the org chart. We do. Every Grasshopper Group location runs with the full central team behind it from day one. You do not hire them, manage them, or carry them as overhead. That is how a $5M location gets the support of a $50M one. Nobody at the center can install a furnace. That part stays local, on purpose.

Group leadership
  • Group CEO
  • Chief People Officer, with HR, recruiting, culture and onboarding
  • Chief Operations Officer
  • Chief Experience Officer
  • Chief Marketing Officer
  • A licensed mental health therapist on retainer

Nine locations.
Each in their own name.

Eight states and DC.

01

A best friend, not a salesman

The customer expects a salesman. We send a best friend. You make your own great decision, and you tell the neighbors.

02

No number is a surprise

Repair first, whole truth. Every visit ends with a report card of the actual readings, and a quality control supervisor reviews every call.

03

Better than we found it

Same six beliefs in Clifton Park or Huntsville, taught live every Monday. Your technician lives where you live. We leave every home better than we found it.